“Taste out of this World”
This project showcases a cat food topper and plays with the literal meaning of the saying.
The scene is set on the Moon. All special effects were created using traditional techniques: the product floats in space on fishing line, concealed by carefully placed lighting. The subtle smoke rising from the craters was created by burning insects placed inside.
The video is designed as a perfect loop, allowing for continuous playback, which makes it an ideal background - for example, for presenting a sales offer.
“Neil Pawstrong”
A slightly longer, storytelling based form. The setting references the iconic Moon landing, with a paw print pressed into the powdery surface and a voiceover delivering a paraphrased quote: “It’s a small step for a cat, and a giant leap for the mealtime.”
By drawing on this globally recognized pop-culture reference, the video instantly feels familiar while offering a fresh, humorous twist. Designed for organic channels, it captures attention, and helps keep the brand top of mind.
Making of
